EasyPuff Vapor, a leading New Zealand online vape shop, has announced a series of website and business process modifications intended to ensure the company’s compliance with expected regulatory changes for the vaping industry in New Zealand while also aligning with the company’s goal of better serving the international market.
Preparing for the Future of Vaping in New Zealand
Before and during the current COVID-19 pandemic, EasyPuff founder Robert Reid has been a passionate advocate for the vaping community and has remained in communication with the Government of New Zealand with the goal of ensuring that the concerns of vaping consumers and businesses are heard and understood by lawmakers.
“The government’s proposed vaping regulations have benefits and drawbacks for the vaping community,” Reid said. “ The changes that we’re enacting at EasyPuff Vapor will help to ensure that the company continues to serve the community in the best way possible. In addition, the COVID-19 pandemic and resulting lockdowns have made it necessary for us to refine our business model and focus on finding ways to better serve those who prefer to buy vaping products online. Even as the lockdowns begin to ease, it’s clear that consumers’ buying habits have changed and that many people will continue to buy as many of their goods online as possible for the foreseeable future.”
Redesigned Website, Streamlined Customer Service Process
As part of the company’s initiative to improve its handling of online business, EasyPuff Vapor is in the process of redesigning its website to improve product discovery and simplify shopping. EasyPuff has also implemented a new live chat system that makes it easy for customers to resolve their concerns and find answers to their questions in real-time.
A time of intense competition is approaching for the New Zealand vaping industry. Regarding the website changes, Reid says, “I predict that the upcoming regulations will lead to a consolidation of the vaping industry in New Zealand. Inevitably, some New Zealand vaping brands will fold in 2020 – either because they’re unable to cope with the new regulations or because the COVID-19 pandemic has impacted their ability to do business. The vaping brands that weather the storm will be the ones that put customer service and the customer experience first.”
Embracing Automation to Improve Order Fulfillment
At the beginning of 2020, it appeared that brick-and-mortar vape shops largely represented the future of vaping in New Zealand. As new vape shops continued to appear in neighbourhoods around the country, it seemed likely that many consumers would shift their business to local sellers rather than going through the inconvenience of buying online and waiting for shipping. The COVID-19 lockdowns changed that, creating a new trend favouring online commerce – and it could be some time before the pendulum begins to swing in the opposite direction.
Simultaneously, the economic conditions for companies in the e-commerce industry have changed significantly in 2020. Shipping costs are higher than ever, and the New Zealand dollar has recently weakened against international currencies.
Rather than passing those increased costs on to customers, EasyPuff Vapor has streamlined its operations, embracing automation and other innovative technologies to control shipping costs and reduce operational expenses.
Moving Towards a Global Future
If the COVID-19 pandemic has proved one thing, it’s that international supply chains are more fragile than many people previously realized. A disruption in one nation – particularly if that nation happens to be China – can have a ripple effect throughout the rest of the world.
Without warning, businesses can lose access to the vital supplies that they need in order to operate normally. Consumers can also lose access to the products that they prefer, and their loyalties can shift suddenly as a result.
It is the goal of EasyPuff Vapor to embrace the inevitable changes to worldwide commerce as much as possible and to do whatever is necessary to prepare for an increasingly global future.
By making the appropriate changes now, EasyPuff will strengthen its international ties and ensure that it will be virtually impossible for future global events to disrupt the vaping industry’s supply chain again. In addition, EasyPuff will continue to aggressively pursue all available opportunities for further global expansion.