Clarifying Nicotine Levels in Vaping Products

Clarifying Nicotine Levels in Vaping Products

In New Zealand, the Ministry of Health has initiated a significant consultation process regarding possible changes to the nicotine ceiling for nic-salt vaping products. The proposal suggests lowering the maximum nicotine concentration to 28.5mg/mL from 50mg/mL. The purpose of this blog post is to explain how the consultation will effect the availability of certain vaping products, and why it is important to participate in the submission process.

consultation submission

In recent years, the vaping industry has experienced significant growth, providing smokers with an alternative to traditional tobacco products. In order to ensure consumer safety and promote responsible vaping, regulatory frameworks are continually evolving. This post examines the proposal to clarify how nicotine levels are expressed for vaping products within the Smokefree Environments and Regulated Products Regulations 2021.

As outlined in the Smokefree Environments and Regulated Products Regulations 2021, vaping products are required to meet certain guidelines and standards. In order to protect public health and prevent youth initiation, these regulations aim to strike a balance between allowing smokers to opt for potentially less harmful alternatives.

Vaping products must meet certain guidelines and standards.

 Vaping products must meet certain guidelines and standards

One area that has garnered attention is the measurement of nicotine levels in vaping products. To ensure consistency and transparency in the market, the proposal proposes clear guidelines on how nicotine concentrations should be labeled. It will be easier for consumers to understand the nicotine strength of the products if a standardized approach is implemented.


  1. A clear and consistent nicotine level label empowers consumers to make well-informed choices based on their preferences and needs. Using it allows users to gauge their nicotine intake and gradually reduce it if they wish.
  2. Regulatory Compliance: Manufacturers can adhere to regulatory requirements by expressing nicotine levels in a standardized manner, which ensures compliance with safety standards and mitigates health risks.
  3. A vaping product serving as a harm reduction tool for adult smokers looking to transition away from tobacco cigarettes can be more effective if nicotine levels are accurately communicated. It is important that users understand the nicotine content on the label so they can make a more informed decision.

 Public Consultation:

Public Consultation and Stakeholder Input: A period of public consultation has been initiated to ensure the proposed clarification addresses all stakeholders' concerns. The proposed changes will be reviewed by individuals and organizations within the vaping industry, public health experts, and the general public. Contributing to an informed decision-making process requires active participation from all interested parties during the consultation.


In conclusion, it is an important step forward for the vaping industry to improve consumer understanding, safety, and compliance with regulation by clarifying how nicotine levels for vaping products are expressed in the Smokefree Environments and Regulated Products Regulations 2021.

Standardizing guidelines enables users and manufacturers to make informed decisions, and vaping can continue to be a potentially less harmful alternative for adult smokers. A balanced approach that considers the perspectives of all stakeholders will be ensured through active participation in the public consultation process. In partnership, we can foster a vaping landscape that prioritizes both public health and individual choice.

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View from my perspective

As a vape store owner with 14 years' experience, I have learned that those who have been smoking for a long time generally find it harder to quit. Additionally, if they have previously experienced dissatisfaction with a particular product, they may be reluctant to try it again. Initial transition phases, typically lasting around 6 weeks, are crucial, and finding an appropriate salt dose becomes crucial during this time.

By the time individuals enter what I refer to as the "safe zone," which represents successful transition and finding the right formula for their device, they have handled various challenges and resolved issues through thorough testing and problem-solving. As a result, nicotine dosage reduction is easier and frustrations associated with nicotine withdrawal are alleviated.

In my experience at the vape store, I've discovered that 28mg/mL nicotine concentration might not fully mimic the sensation of smoking, especially for those trying to quit. As for my own experience, a nicotine strength of 24 mg/mL in freebase form worked well for me when using a small cartridge system.

Modern devices, which have become more powerful, have resulted in a growing demand for nicotine-salt formulations. In contrast to freebase nicotine, these formulations allow for higher nicotine concentrations while providing a smoother vaping experience. While transitioning from traditional smoking to vaping, vapers have found a more satisfying option.

 Robert Reid 

EasyPuff Vape Store 

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